Las 31 mejores herramientas en Redes Sociales

Hemos recopilado 31 herramientas según categorías. Si sabeis de alguna otra herramienta que considereis interesante y que no hemos mencionado, la podeis incluir en nuestros comments abajo.  Allá vamos…

Herramientas de Monitorización

Las herramientas más completas para monitorizar nuestros resultados en redes sociales comparten funcionalidades comunes entre las que destacamos:

• Monitorizan conversaciones en toda la red sobre una marca o tema específico.
• Miden el sentimiento de estas conversaciones y permiten ajustarlo según nuestro criterio.
• Integran Analítica Web a través de Google Analytics, Webtrends y Omniture.
• Integran softwares de gestión al Servicio al Cliente como Salesforce.
• Poseen filtros contra Spam y duplicados.
• Son muy claras y visuales al presentar los resultados.

Las más interesantes para nosotros son las siguientes:

• Radian 6 Herramienta muy completa que monitoriza conversaciones en más de 150 millones de sites, blogs, redes sociales en 13 idiomas.
• Spiral 16 Se diferencia del resto en que actúa como un buscador, e indexa no solo las conversaciones en redes sociales sino las propias webs. Desventajas: No es útil para otro lenguaje que no sea Inglés.
• Alterian SM2 Muy potente y completa en cuanto a gestión de casos y servicio al cliente. Presentación de datos sencilla y clara.

• Hootsuite Pro: Integra funcionalidades de Analítica web con Google Analytics, Facebook Insights y puntuación de Klout.
• Lithium Social Media Monitoring Interfaz similar a Google Analytics, muy precisa y potente.
• BrandsEye Muchas funcionalidades por tan sólo 1 dólar al mes.
• Trendrr De pago y un poco cara. No incluye ventajas competitivas a destacar.
• Attentio Es la que más idiomas monitoriza, incluyendo Ruso y Mandarín.
• Sysomos MAP Es de pago, pero no tiene restricciones en cuanto al número de búsquedas.
• Thinkup. App muy completa y visual. Gratuíta
• Wildfire. Incluye datos sobre Facebook fans, Twitter followers y suscripciones a newsletters. Gratuíta

Herramientas de Visibilidad de marca

• Socialmention Búsqueda y análisis de tu visibilidad y presencia en redes sociales.
• Howsociable Métricas sobre la visibilidad de tu marca.
• Howistalking Fuentes desde las que se habla de un tema o marca.
• Postrank Informe Benchmarking con competidores respecto a un tema.
• Backtype Seguimiento de conversaciones sobre un dominio o tema en particular.
• Trendistic Tendencias sobre un tema o marca en Twitter.

• Shotools Herramienta desarrollada por @alexpuig. Nos permite hacer una segmentación de los usuarios de twitter y empezar a ganar followers segmentados rápidamente. Además, nos permite compartir enlaces y obtener estadísticas sobre nuestros enlaces y nuestra cuenta de twitter. Atención! No lo uséis con vuestras cuentas personales o “fliparéis”

Herramientas de Integración de Redes

• Cotweet Excelente herramienta para pequeñas o grandes empresas.
• TweetDeck Permite gestionar todas tus cuentas personales. Para las cuentas de Twitter es la mejor.
• Seesmic Funciona en todos los navegadores e integra hasta 50 redes. Tiene también aplicaciones para móvil.
• Postling Permite crear publicaciones automatizadas en varias redes.

• Sobees Gestiona Facebook, Twitter, Linkedin y Myspace desde un sólo sitio. Con aplicaciones para Ipad y Android.
• Tuppy Gestiona todas las redes desde un solo sitio. Tiene radio integrada ( sí, has leído bien ) y está disponible para iphone.

Herramientas Twitter

• Klout Medidor de influencia en Twitter
• Hashtracking Medición y análisis de Hashtags
• Twoolr Estadísticas Twitter sobre tu cuenta
• The Archivist Archivador de Tweets
• Querly Te da información sobre un usuario Twitter
• Backtweets Analítica Twitter para ver el alcance de tus tweets y la interacción con tu marca. De pago
• Perindex Descubre quiénes son los usuarios más influyentes en tu sector.

Vía: e-interactive

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Twitter - Facebook

38+ Cool Social Media and Web Tools and Reviews

Social Media

By Tom Pick, Published April 15, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.

How can you quickly find out how far a link has spread on Twitter? Surf the web securely and anonymously when using pubic WiFi? Manage all of your social media accounts from a single login on your iPhone? Back up your Gmail account? Make more productive use of your time on social networking sites?

There’s an app for that—or cool web tool. Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.

Cool Social Media Tools

PingTags

A slick service that enables you to easily add a QR code to your business card which links to your LinkedIn profile and contact information. Anyone scanning the code can conveniently contact you without entering any additional information. And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked.

Buffer

Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. As the site puts it, “Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day.” It’s available at three price/service levels: free, Pro ($10 per month), and then a big jump to Premium ($99 per month). Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place.

Storefront Social

One of the easiest ways to import an online store into Facebook, even incorporating translation and foreign currency support for buyers in other countries. Plans have a monthly fee (with the most popular priced at $30-$50 per month) but you can try it out for a week free.

Four51

Four51 offers two sets of tools for local business and consumer brands. FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. It’s priced for small business at $50 per month with a 90-day free trial offer to try it out. CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes.

ALOT
***** 5 STARS

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., apps for Facebook, Twitter and Evite) and more.

ShortStack

ShortStack is a tool that helps businesses customize their Facebook Pages with “contests, sweepstakes, videos, custom forms and more.” Yes, it is “Timeline ready.” The tool is free for pages with up to 2,000 likes, with pricing starting at $30 per month above that level.

Mywebees

Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. It’s a very cool, easy way for small businesses to increase the interest and value of their Facebook presence. No word yet though on how this may be affected by Timeline.

Cool Twitter Tools

TweetReach

How many people saw that link you tweeted? Tweeted or retweeting it themselves? Which Twitterers exposed it to the largest audience? Find out in a snap with TweetReach. In just a few seconds, I discovered that a recent post I wrote on social media storytelling for PR reached 56,689 people via 25 tweets—over 10,000 people just through Jim Dougherty.

TweetStats

This free tool graphically shows peak Twitter activity for any Twitter handle. It takes a few minutes to load completely, but once fully loaded shows activity on your network by day of the week and time. I wasn’t surprised to learn that most of the activity on my network happens early in the morning, but it was interesting to note unexpected spikes in activity at midmorning on Monday and Tuesday and around lunch time on Wednesday and Thursday.

tweepi

An automated free tool to help “flush” Twitterers you are following who aren’t following back, follow those who are following you, clean up inactive users (requires paid “premium” subscription), force spammers to unfollow you, and find interesting new tweeps to follow.

Other Cool Web Tools

Clipboard

A free tool for clipping, saving and sharing just selected parts of web pages such an image or a selection of text. Clipped content can be kept private, shared only with friends or shared publicly.

AnchorFree

Concerned about your web browsing security and privacy when you’re away from home and using public WiFi? AnchorFree’s Hotspot Shield is a free (or optionally ad-free low-cost) VPN encryption service that provides secure, private web browsing anywhere. It works on desktops, laptops, and mobile devices. On mobile devices Hotspot Shield enables data compression, increasing the amount of data a user has under their mobile data plan and thus saving users money on mobile data. Hotspot Shield also protects users from over 3 million malware threats, phishing sites, and spam.

AirSpeed

A simple app that syncs contact information, emails and appointments between Google and Salesforce, eliminating time-consuming copying and pasting. After a 14-day free trial, the service is priced at $10 per month (or less per user for larger teams) with a 50% discount for non-profits and schools.

Teamplifier

A free online project management and collaboration tool, similar to Basecamp, that lets users switch between projects with one click, delegate tasks, track task changes, subscribe to tasks and receive notifications, and manage people on projects with groups.

Prezi

The new way to present—way beyond PowerPoint. Prezi is an online presentation tool that lets you pan and zoom around your presentation “canvas,” present online or offline, easily collaborate with teammates anywhere to develop a presentation, and add a timeline using “frames and a path to create a cinematic journey.” Pricing ranges from free (though your “Prezis” will be public and include Prezi branding) to $159 per year for the Pro version (your own logo, lots of storage space and more).

Cool iPhone Apps

MySocialMania (app)

A free app for Apple iOS devices that enables users to manage multiple social media accounts at once. A users can post to his/her Facebook wall, send a Tweet, share photos to Flickr and TwitPic, upload a video to YouTube, post a blog entry and manage other social accounts all from a single login and tool.

AtZip

A free iPhone app for discovering what events are happening in your area, who you know that’s going to each, browse ideas from nightclubs to museums to movies (along with ratings), connect with others who are attending the same events and share thoughts and photos.

5 Awesome Spreadsheet Apps for the iPhone by Search Engine Journal

Frequent best-of honoree Ann Smarty reviews five spreadsheet apps for the iPhone that “allow you to look at anything from profits and annual earnings, to employee checks and monthly expenses” anytime from anywhere. She notes that there are many others available, but calls these “arguably the best around.” All are priced at $10 or less.

250 best iPad apps: social media apps by The Telegraph

Brief reviews of top social apps for the iPhone including Flipboard—which “takes the activity from your social networks—Facebook, Twitter, Instagram and plenty of others are supported —and presents it in an attractive magazine-style layout…This app is must-have on all iPads”—Gowalla and Spout.

Social Search and Social Media Monitoring Tools

Topsy

Billing itself as a real-time social search engine, Topsy is reasonably good at finding topical and brand references across the social web. While it’s no threat to professional monitoring tools like Radian6, it’s a decent, free, quick-check tool for smaller companies and one-off searches.

Synthesio

Synthesio is a powerful, professional social media monitoring system that combines technology with human assistance for global brand reputation monitoring, topic monitoring, influencer rating and social community mapping. It is multi-lingual, customizable and filters out much of the “junk” picked up by other monitoring tools. This power and flexibility comes at a cost, however, as pricing is based on the number of search returns and starts at $1,500 per month.

PeopleBrowsr

A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. Within “engagement,” for example, you can evaluate the “degrees of separation” between a company and its audience, schedule tweets, and assign tweets to different team members for response / follow up. Pricing starts at $150 per month, but you can try it out first with a 14-day free trial.

Chatmeter

Chatmeter is an online reputation management and social media monitoring tool that enables companies to track brand mentions across social media, blogs, reviews and other social content, provide alerts showing who is talking about the brand with one-click access to the conversation, and supplies analysis and recommendations to improve rankings on local and general web search sites. It’s designed for small local businesses and priced at $20 per month.

Inefegy Social Radar

Inefegy’s Social Radar is known as a social media monitoring platform that is powerful, fast, has an outstanding user interface, and “now tracks some 40 million Web sites, including blogs, forums, image sites, news sites like CNN and the BBC, Twitter and more.” You can “request” a free trial, and the pricing is flat rate (you can run unlimited searches for one monthly fee), but specific pricing information is difficult to come by.

Cool Tools for Creating Infographics

10 Awesome Free Tools To Make Infographics by MakeUseOf
***** 5 STARS

An outstanding article by Angela Alcorn which provides guidance on how to create an infographic, followed by helpful, illustrated reviews of 10 free tools to assist in infographic creation, such as Stat Planet, Hohli, Creately (which also supports collaboration and easy flow chart creation) and Inkscape.

The 5 Best Free Tools For Making Slick Infographics by Fast Company

Noting that “It’s not enough to simply write about data any longer; the world wants visuals. While there are many professional information designers making a name for themselves, such as Nicholas Felton of Feltron.com, the majority of these digital artists are up to their eyeballs in high-paying work. Where does this leave you?,” Amber Mac reviews five free tools for creating infographics—four of which were covered in Angela’s article above, plus a new tool, Visual.ly.

Reviews of Cool Social Media Tools

Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement by WindMill Networking

Neal Schaffer reviews PeerIndex, a competitor to Klout for social media influence measurement. Klout had an opportunity to become the standard before it stumbled badly in October 2011 when it radically changed its algorithm, calling its validity into serious question, then arrogantly refused to apologize and reverse course. A newer and (possibly) more accurate influence metric site is Kred, which is also worth checking out.

Is HootSuite Pro a Smart Investment? by Social Media Examiner

Nichole Kelly answers the question many of us HootSuite fans have been asking: is it worth it to upgrade to the Pro version? And after detailing the differences between the free and paid versions, her conclusion is…probably not, for most users. But it’s worthwhile (and HootSuite could make it more worthwhile, with a little work) for agencies and larger companies.

How to Back Up Gmail by Time Techland

Worried that Gmail could crash and lose all of your email history? Doug Aamoth details five different methods to protect yourself from just such a possibility, ranging from easy and free (e.g., Gmail Backup) to harder but free (forward to an email client such as Microsoft Outlook) to other slightly more involved but still free alternatives.

Search Social Media More Efficiently with Greplin

Josh Peters reports that Greplin is a powerful tool for topic-searching across your “personal social graph,” to find instances of people you’re connected to talking about topics you’re interested in. “Greplin social media search can access more than just your Facebook, Twitter, and LinkedIn accounts. With a basic account (free) you can also include your DropBox, Gmail and Google docs accounts to the search to include content you’ve created. With a premium account ($5 / mo) you can include Evernote, Yammer, Basecamp, Highrise, Google Apps, and Salesforce accounts with more to come.”

4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today

After highlighting four important statistics (among them: “53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product”), Nick Bennett reviews four free tools for measuring social sentiment, including Twendz and Twittersheep.

Content Tools: This Week in Social Media by Social Media Examiner

Cindy King reviews a handful of fairly new tools, including Storify, a content curation tool that “gathers content from various social media platforms to create your own story. You can then create a widget of this story to embed it in your website” and 23press, a low-cost tool that simplifies the process of moving a blog from one host to another.

Free analytics tools you should be using by iMedia Connection

Josh Dreller advises marketers to “Check out some of the following free tools that can help you collect, analyze, and take action on data. In fact, a combination of all these systems would certainly push your data-driven organization to another level. With these free analytics platforms, any company could truly compete with the advanced data tools and tactics of even its largest competitors”) the reviews eight free tools including Quantcast for demographics, 4Q for free survey analytics and TubeMogul for video analytics.

5 Productivity Tools for the Busy Social Media Manager by Social Media Today
***** 5 STARS

Leo Widrich shares five of his favorite tools to optimize his time on social media, including Refynr, which lets you “Create a social savvy filter of keywords you want to have included…(then) creates a ‘refyned’ news stream for you with only the most relevant tweets”), Triberr (an invite-only community of bloggers), and Tungle for setting up meetings.

48 Free Social Media Monitoring Tools by DreamGrow

Priit Kallas reviews four dozen free social media tools in two groups: one including the tools he uses most often (e.g., HootSuite and Social Mention and one arranged alphabetically from Addictomatic for searching “the best live sites on the web for the latest news, blog posts, videos and images. It’s a tool to keep up with the hottest topics” to WhoUnfollowedMe which enables the true Twitter paranoid to “check your unfollowers on your schedule, every 15 minutes.”

17 Alternatives to Klout by ReadWriteWeb

Acknowledging the Klout trainwreck and noting that no influencer rating measure will ever be perfect, David Strom nevertheless runs through 17 alternatives for Twitter influence measurement, Facebook metrics, Google metrics, tools with a multi-site focus (e.g., PeerIndex, which is “probably the closest competitor to Klout” according to David), and sentiment analysis tools such as Kred (which has since emerged as one of the top alternatives to Klout).

7 Apps That Rocked My Work by iMedia Connection

Jason Harty reviews his favorite seven work-related apps, including Editor by Pixlr for easy online photo editing (“If MS Paint ain’t cutting it and Photoshop is over your head, give Editor by Pixlr a look”), Evernote for online and on-the-go note-taking, and Jing for quickly capturing any portion of your computer screen.

Nine companies B2B marketers should know about by Velocity Partners

Doug Kessler provides brief reviews of nine marketing products/tools for B2B professionals, such as EPiServer (web content management for the .Net platform), Reevoo (a social commerce platform for brands and retailers) and Marketo (marketing automation software).

This article originally appeared on Webbiquity | B2B Marketing Blog and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.

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Twitter - Facebook

50 (mostly) free social media tools you can use every day 

THURSDAY, 15 MARCH 2012
  

A couple years ago, Jay Baer wrote a great blog post called'The 39 social media tools I'll use today' which was an all-in-one toolkit for social media marketers (and still is).

A lot has changed in the two years since that post was published so here a '2012 remix' of that post featuring mix of (mostly free) tools you can use on a daily basis.

Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource.

So, here is my attempt at the complete social media marketing toolkit...

Sigue...

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Twitter - Facebook

10 aplicaciones en la web que podrías aprovechar este 2012

Escrito por Kevin Moran en Herramientas el 16/01/2012

¿Qué aplicaciones probar este año? La web Theapptimes.com elaboró una pequeña lista con opciones que se pueden adaptar a las diferentes necesidades que tengas en la red.

Revise con nosotros estas 10 aplicaciones web y compruebe su efectividad.

Sigue...

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Twitter - Facebook